RealtIQ vs CINC — leads are half the job
CINC generates leads and hands them to you — at $899–1,500 a month. Then the real work starts: the calling, the chasing, the follow-up, the marketing. You're paying platform prices and still doing the labor. RealtIQ starts where CINC stops: you bring the leads — from CINC, the MLS, anywhere — and it works them. Scores them, calls them, follows up forever, runs the marketing, builds the CMAs.
Quick answer
CINC is a lead-generation platform plus CRM for real estate teams, typically $899–1,500 a month: it runs ads, captures leads, and hands them to you to work. RealtIQ is a done-for-you intelligence platform that works leads from ANY source — scoring, real AI calls, follow-up forever, marketing, CMAs — from $599/mo. They solve different halves of the job: CINC delivers leads; RealtIQ works them.
TL;DR
- CINC — lead generation + CRM: paid ads, IDX capture, and AI-assisted follow-up tools you operate. Typically $899–1,500/mo, plus your labor to work what it delivers. (Pricing: third-party reviews, 2026; CINC pricing varies by package.)
- RealtIQ — works ANY lead source: calls made for you, follow-up forever, marketing, CMAs, and admin done — and it gets sharper every cycle. From $599/mo.
- Complement or replace: some agents keep CINC for lead flow and let RealtIQ work every lead it produces; others redirect the spend. Either way, the leads stop dying in the CRM.
At a glance
Category
RealtIQDone-for-you intelligence platform
CINCLead generation + CRM
Lead generation
RealtIQBring leads from any source (CINC, MLS, CSV)
CINCYes — paid ads + IDX capture
Who works the leads
RealtIQRealtIQ — calls made for you
CINCYou — AI-assisted, you operate
Makes outbound calls
RealtIQYes — real AI voice, every day
CINCYou make the calls
Follow-up
RealtIQForever — never drops a lead
CINCTools provided; you drive them
Marketing / CMAs / admin
RealtIQDone for you
CINCNot the focus
Gets smarter over time
RealtIQYes — every cycle
CINCRuns the playbook you configure
Price
RealtIQFrom $599/mo
CINC$899–1,500/mo + your labor
Where CINC wins
- Lead generation is real. CINC's core business is generating buyer and seller leads with managed ads and IDX sites. If raw lead volume is your gap, that's exactly what it sells.
- One vendor for team lead flow. Ads, capture, routing, and a team CRM in one contract — established and widely used by teams.
- Managed ad spend. CINC runs the campaigns for you — you don't need to learn ads yourself.
Where RealtIQ wins
- It works the leads — the half CINC leaves to you. Delivery isn't conversion. RealtIQ scores, calls, and follows up on every lead — from CINC or anywhere else — so paid leads stop dying in the CRM.
- Calls made for you, not by you. CINC hands you the phone list. RealtIQ's AI voice makes the calls every day, leaves a warm voicemail every time, and never fatigues.
- Any lead source. RealtIQ is source-agnostic — CINC leads, MLS pulls, expireds, your sphere, a CSV. No platform lock-in on where leads come from.
- The whole back office, not just lead flow. Marketing written and sent, CMAs on a click, docs and commissions handled — the business, not one funnel.
- It compounds. CINC runs the playbook you configure. RealtIQ analyzes outcomes and re-strategizes every cycle.
Some agents keep CINC for lead flow and let RealtIQ work every lead it produces. Others redirect the spend. Either way, the leads stop dying in the CRM.
When to pick each
Pick RealtIQ if
you already have leads — from CINC, the MLS, or anywhere — and they're dying unworked. You want the calling, follow-up, marketing, and admin done for you, by intelligence that gets sharper every cycle.
Pick CINC if
raw lead volume is your only gap, you have the hours (or the team) to work everything it delivers, and you want managed ad spend from one vendor.
If lead volume is your only gap and you genuinely enjoy the phone work, CINC alone may be enough. RealtIQ is for the agent drowning in leads they can't work.
Proof
It's already running a real agent's business.
RealtIQ's first deployment runs the business of Suzanna Saharyan, a licensed Realtor® with CENTURY 21 Realty Masters serving Southern California — short sales, foreclosures, probate, and trust real estate. It has been working her leads and making her calls for months — and getting sharper every cycle.
Try it without betting on it
- No card for the demo. Hear it call your own phone in 30 seconds.
- A pilot on your own leads. Bounded scope, done for you, before you commit.
- Money-back guarantee on the work getting done.
FAQ
Is RealtIQ a CINC alternative?+
Sometimes — but often it's the complement. CINC generates leads; RealtIQ works them. If your problem is lead flow, CINC solves it. If your problem is leads dying unworked, that's RealtIQ. Some agents run both; some redirect the CINC spend once RealtIQ is working their existing sources.
Can RealtIQ work my CINC leads?+
Yes — RealtIQ is source-agnostic. Bring leads from CINC, the MLS, expireds, your sphere, or a CSV; it imports, scores, calls, and follows up on all of them.
Which is cheaper, RealtIQ or CINC?+
CINC typically runs $899–1,500/mo for lead generation — and you still do the labor of working the leads. RealtIQ is from $599/mo with the working of the leads included. They price different halves of the job; many agents compare CINC + their time vs RealtIQ + any lead source.
Does CINC make the calls for me?+
CINC provides AI-assisted follow-up tools you operate, but the calling is yours. RealtIQ's AI voice makes the outbound calls itself — every day, warm voicemail every time.
Competitor facts per June 2026 review (pricing from third-party reviews; CINC pricing varies by package). Re-verify before major updates.
The pilot
Don't switch on faith. Pilot it on your own leads.
We deploy RealtIQ on your business — your leads, your market, your voice — and you hear it work them. Bounded scope, done entirely for you, nothing to learn or set up. If what you hear doesn't beat what you're paying for now, walk away. Founding members: your pilot is part of your setup — which is waived.
Start with a pilot