Home / Compare / RealtIQ vs Lofty
Lofty gives you the tools and the dashboard. RealtIQ does the work — and actually calls.
Lofty (formerly Chime) is a mature all-in-one real estate CRM with IDX websites and lead-gen — but it's DIY: you operate every part. RealtIQ is a done-for-you intelligence platform that scores, calls, follows up, and runs your marketing, getting smarter every cycle. Honest comparison below.
Quick answer
Lofty is an all-in-one real estate CRM with IDX websites, lead generation, and marketing automation, from about $449/month (request-based pricing, plus setup fees and a 20% ad-management fee), with no free trial. It's powerful, but you operate it. RealtIQ is a done-for-you intelligence platform — it works your leads, makes real AI calls, runs marketing, and re-strategizes every cycle. Lofty hands you a dashboard; RealtIQ runs the business for you, calls included.
TL;DR
- Lofty — all-in-one real estate CRM + IDX website + lead gen + AI follow-up. From ~$449/mo (Core) up to ~$1,500/mo (Enterprise); request-based pricing; setup fees ~$299–$1,499; 20% ad-management fee; no free trial. You operate it. (Pricing: third-party reviews — The Close, Capsule, AgentAdvice, 2026; Lofty uses request-based pricing.)
- RealtIQ — done-for-you intelligence platform for agents. Scores leads, makes real AI calls, runs marketing, builds CMAs, handles admin — and improves every cycle. From $599/mo.
- Pick Lofty if you want a DIY all-in-one with a bundled IDX site and you'll operate it. Pick RealtIQ if you want the business run for you, calls included, with intelligence that compounds.
At a glance
Category
RealtIQDone-for-you intelligence platform
LoftyDIY all-in-one CRM + IDX + lead gen
Built for
RealtIQReal estate agents & brokerages
LoftyReal estate teams & brokerages
Who operates it
RealtIQDone for you
LoftyYou operate it
Makes outbound calls
RealtIQYes — real AI voice calls, multi-language
LoftyAI text/voice follow-up; not the same outbound calling moat
Thinks / re-strategizes
RealtIQYes — improves every cycle
LoftyAutomation runs the rules you set
IDX website
RealtIQNot bundled (agents have MLS)
LoftyYes — bundled IDX site
Entry price
RealtIQFrom $599/mo (done-for-you, calls incl.)
LoftyFrom ~$449/mo + ad fees + setup; usage extra
Free trial
RealtIQLive demo on your phone
LoftyNo free trial
Pricing transparency
RealtIQPublished
LoftyRequest-based (quote required)
Learning curve
RealtIQClick-only, built for non-technical agents
LoftyPowerful but complex; mastery takes time
Where Lofty wins
- Bundled IDX website. Lofty ships an MLS-fed IDX website with the subscription. If you need a listings site and don't have one, that's real value in the bundle. (RealtIQ doesn't bundle IDX — agents typically have MLS access.)
- Mature all-in-one + lead gen. Lofty has years of maturity, 33+ lead-generation methods, and integrated ad management. One vendor for CRM, site, and lead capture.
- Team workflows. Round-robin lead routing, team reporting, and multi-agent management are well-developed in Lofty.
Where RealtIQ wins
- It actually calls — that's the moat. Lofty automates text and AI follow-up, but RealtIQ makes real, warm outbound voice calls in multiple languages, every day, never fatiguing. Reaching the seller by voice is the hard thing RealtIQ does that Lofty doesn't.
- Done for you, not DIY. Lofty hands you a powerful dashboard — and you operate every part. RealtIQ is run for you; you bring leads and approve. (A common critique: agents who don't fully set Lofty up can pay a premium for a CRM they end up underusing.)
- Intelligence that compounds. Lofty automates the rules you set. RealtIQ analyzes outcomes and re-strategizes every cycle — sharper in six months than day one.
- Built for the non-technical agent. Lofty is powerful but complex, with a real learning curve and no free trial to test it. RealtIQ is click-only and you can hear it work on your own phone in 30 seconds.
- Transparent, simpler cost. Lofty is request-based (you get a quote), starts ~$449/mo, adds setup fees and a 20% ad-management fee. RealtIQ publishes its pricing and includes the work being done for you.
When to pick each
Pick RealtIQ if
you want the business run for you (calls included), you already have MLS/IDX, you want intelligence that improves over time, and you'd rather approve than operate.
Pick Lofty if
you need a bundled IDX website, you want a mature all-in-one you'll operate yourself, you run a team that needs Lofty's routing/reporting, and you're comfortable with the cost-plus-ad-fees model.
FAQ
Is RealtIQ a Lofty alternative?+
Yes — for agents who want the work done rather than a toolbox to operate. Lofty is a DIY all-in-one CRM + IDX. RealtIQ is a done-for-you intelligence platform that calls your leads and runs your marketing. Many agents who found Lofty powerful but too much to operate are the people RealtIQ is built for.
Which is cheaper, RealtIQ or Lofty?+
Lofty starts around $449/mo but is request-based, adds setup fees (~$299–$1,499) and a 20% ad-management fee, and you invest your own time operating it. RealtIQ starts at $599/mo done-for-you with calling included. Compare total cost (Lofty + your time + ad fees) vs RealtIQ's done-for-you price, not just headline numbers.
Does Lofty make outbound calls like RealtIQ?+
Lofty offers AI text and follow-up automation. RealtIQ's differentiator is real outbound AI voice calls — warm, multi-language, every day. That's the core thing RealtIQ does that all-in-one CRMs don't.
Does RealtIQ include an IDX website?+
No — RealtIQ doesn't bundle IDX, since agents typically have MLS access. If a bundled IDX site is essential, that's a point in Lofty's favor. RealtIQ focuses on the intelligence and the calling that win listings.
Does Lofty have a free trial?+
No — Lofty has no free trial or free plan. RealtIQ lets you hear it call your own phone in 30 seconds, no card.
Competitor facts verified via search, June 2026. Pricing: third-party reviews (The Close, Capsule, AgentAdvice), 2026; Lofty uses request-based pricing.