Lofty gives you the tools and the dashboard. RealtIQ does the work — and actually calls.
Lofty (formerly Chime) is a mature all-in-one real estate CRM with IDX websites and lead-gen — but it's DIY: you operate every part. RealtIQ is a done-for-you intelligence platform that scores, calls, follows up, and runs your marketing, getting smarter every cycle. Honest comparison below.
Quick answer
Lofty is an all-in-one real estate CRM with IDX websites, lead generation, and marketing automation, from about $449/month (request-based pricing, plus setup fees and a 20% ad-management fee), with no free trial. It's powerful, but you operate it. RealtIQ is a done-for-you intelligence platform — it works your leads, makes real AI calls, runs marketing, and re-strategizes every cycle. Lofty hands you a dashboard; RealtIQ runs the business for you, calls included.
TL;DR
- Lofty — all-in-one real estate CRM + IDX website + lead gen + AI follow-up. From ~$449/mo (Core) up to ~$1,500/mo (Enterprise); request-based pricing; setup fees ~$299–$1,499; 20% ad-management fee; no free trial. You operate it. (Pricing: third-party reviews — The Close, Capsule, AgentAdvice, 2026; Lofty uses request-based pricing.)
- RealtIQ — done-for-you intelligence platform for agents. Scores leads, makes real AI calls, runs marketing, builds CMAs, handles admin — and improves every cycle. From $599/mo.
- Pick Lofty if you want a DIY all-in-one with a bundled IDX site and you'll operate it. Pick RealtIQ if you want the business run for you, calls included, with intelligence that compounds.
At a glance
Category
RealtIQDone-for-you intelligence platform
LoftyDIY all-in-one CRM + IDX + lead gen
Built for
RealtIQReal estate agents & brokerages
LoftyReal estate teams & brokerages
Who operates it
RealtIQDone for you
LoftyYou operate it
Makes outbound calls
RealtIQYes — real AI voice calls, multi-language
LoftyAI text/voice follow-up; not the same outbound calling moat
Thinks / re-strategizes
RealtIQYes — improves every cycle
LoftyAutomation runs the rules you set
IDX website
RealtIQNot bundled (agents have MLS)
LoftyYes — bundled IDX site
Entry price
RealtIQFrom $599/mo (done-for-you, calls incl.)
LoftyFrom ~$449/mo + ad fees + setup; usage extra
Free trial
RealtIQLive demo on your phone
LoftyNo free trial
Pricing transparency
RealtIQPublished
LoftyRequest-based (quote required)
Learning curve
RealtIQClick-only, built for non-technical agents
LoftyPowerful but complex; mastery takes time
Where Lofty wins
- Bundled IDX website. Lofty ships an MLS-fed IDX website with the subscription. If you need a listings site and don't have one, that's real value in the bundle. (RealtIQ doesn't bundle IDX — agents typically have MLS access.)
- Mature all-in-one + lead gen. Lofty has years of maturity, 33+ lead-generation methods, and integrated ad management. One vendor for CRM, site, and lead capture.
- Team workflows. Round-robin lead routing, team reporting, and multi-agent management are well-developed in Lofty.
Where RealtIQ wins
- It works every lead across the right channel — that's the moat. Lofty automates text and follow-up; RealtIQ scores each lead and reaches it the way that actually converts and complies — voice when the lead is reachable, mail or email when it isn't — then follows up forever and learns from every outcome. It's the working of the lead, not one channel, that wins the listing.
- Done for you, not DIY. Lofty hands you a powerful dashboard — and you operate every part. RealtIQ is run for you; you bring leads and approve. (A common critique: agents who don't fully set Lofty up can pay a premium for a CRM they end up underusing.)
- Intelligence that compounds. Lofty automates the rules you set. RealtIQ analyzes outcomes and re-strategizes every cycle — sharper in six months than day one.
- Built for the non-technical agent. Lofty is powerful but complex, with a real learning curve and no free trial to test it. RealtIQ is click-only and you can hear it work on your own phone in 30 seconds.
- Transparent, simpler cost. Lofty is request-based (you get a quote), starts ~$449/mo, adds setup fees and a 20% ad-management fee. RealtIQ publishes its pricing and includes the work being done for you.
When to pick each
Pick RealtIQ if
you want the business run for you (calls included), you already have MLS/IDX, you want intelligence that improves over time, and you'd rather approve than operate.
Pick Lofty if
you need a bundled IDX website, you want a mature all-in-one you'll operate yourself, you run a team that needs Lofty's routing/reporting, and you're comfortable with the cost-plus-ad-fees model.
Honest answer: if you're getting full value from Lofty's suite and don't mind operating it, stay — it's a mature product. RealtIQ is for the agent who wants the work done, not another dashboard.
Proof
It's already running a real agent's business.
RealtIQ's first deployment runs the business of Suzanna Saharyan, a licensed Realtor® with CENTURY 21 Realty Masters serving Southern California — short sales, foreclosures, probate, and trust real estate. It has been working her leads and making her calls for months — and getting sharper every cycle.
Try it without betting on it
- No card for the demo. Hear it call your own phone in 30 seconds.
- A pilot on your own leads. Bounded scope, done for you, before you commit.
- Money-back guarantee on the work getting done.
FAQ
Is RealtIQ a Lofty alternative?+
Yes — for agents who want the work done rather than a toolbox to operate. Lofty is a DIY all-in-one CRM + IDX. RealtIQ is a done-for-you intelligence platform that calls your leads and runs your marketing. Many agents who found Lofty powerful but too much to operate are the people RealtIQ is built for.
Which is cheaper, RealtIQ or Lofty?+
Lofty starts around $449/mo but is request-based, adds setup fees (~$299–$1,499) and a 20% ad-management fee, and you invest your own time operating it. RealtIQ starts at $599/mo done-for-you with calling included. Compare total cost (Lofty + your time + ad fees) vs RealtIQ's done-for-you price, not just headline numbers.
Does Lofty make outbound calls like RealtIQ?+
Lofty offers AI text and follow-up automation. RealtIQ works every lead across the right channel — including real outbound AI voice calls, warm and multi-language, when a lead is reachable — and gets sharper every cycle. That's the core thing RealtIQ does that all-in-one CRMs don't.
Does RealtIQ include an IDX website?+
No — RealtIQ doesn't bundle IDX, since agents typically have MLS access. If a bundled IDX site is essential, that's a point in Lofty's favor. RealtIQ focuses on the intelligence and the multi-channel outreach that win listings.
Does Lofty have a free trial?+
No — Lofty has no free trial or free plan. RealtIQ lets you hear it call your own phone in 30 seconds, no card.
Competitor facts verified via search, June 2026. Pricing: third-party reviews (The Close, Capsule, AgentAdvice), 2026; Lofty uses request-based pricing.
The pilot
Don't switch on faith. Pilot it on your own leads.
We deploy RealtIQ on your business — your leads, your market, your voice — and you hear it work them. Bounded scope, done entirely for you, nothing to learn or set up. If what you hear doesn't beat what you're paying for now, walk away. Founding members: your pilot is part of your setup — which is waived.
Start with a pilot