RealtIQ vs Follow Up Boss — when you've outgrown the database
Follow Up Boss is a good database. That's the point — and the limit. At $69 a user it organizes your contacts beautifully, and then it waits for you to do everything: the calling, the follow-up, the marketing, the CMAs, the admin. FUB is the QuickBooks of this story. RealtIQ is the accountant — the team that actually does the work.
Quick answer
Follow Up Boss is a clean, well-liked real estate CRM from $69 per user per month. It organizes your database beautifully — and you still do all the work: every call, every email, every follow-up. RealtIQ is a done-for-you intelligence platform: it scores your leads, makes the calls, follows up forever, runs the marketing, and builds the CMAs — from $599/mo. FUB organizes the work; RealtIQ does it.
TL;DR
- Follow Up Boss — a clean, well-adopted real estate CRM/database from $69 per user per month. It organizes contacts and integrates widely; you make every call and write every email. (Pricing: Follow Up Boss published pricing, 2026.)
- RealtIQ — done-for-you intelligence platform. Scores leads, makes real AI calls, follows up forever, runs marketing, builds CMAs, coaches from your real calls. From $599/mo, ~2.5 hrs of your week.
- This isn't a rivalry — it's a graduation. Keep FUB if your volume fits in your own hands; move to RealtIQ when your pipeline has outgrown your hours.
At a glance
Category
RealtIQDone-for-you intelligence platform
Follow Up BossClean CRM / database
Who does the work
RealtIQRealtIQ — the whole business run for you
Follow Up BossYou — every call, every email
Makes outbound calls
RealtIQYes — calls made, follow-up forever
Follow Up BossNo — you dial (it logs them)
Marketing
RealtIQWritten and sent for you
Follow Up BossYou write every email
Market analysis
RealtIQCMAs on a click
Follow Up BossNo market analysis
Coaching
RealtIQFrom your real calls
Follow Up BossNo coaching
Your time required
RealtIQ~2.5 hrs of your week
Follow Up BossYour entire week
Entry price
RealtIQFrom $599/mo
Follow Up Boss$69/user + your labor
Where Follow Up Boss wins
- A genuinely good database. FUB is clean, fast, well-designed, and widely adopted. As a system of record for your contacts and deals, it does its one job well.
- Easy to adopt. Agents actually use FUB — the learning curve is gentle, and the ecosystem of integrations is broad.
- Low per-seat price. $69 a user is easy to say yes to — if your own hours can cover all the work the database is waiting for you to do.
Where RealtIQ wins
- The work gets done — not just organized. FUB tells you who to call. RealtIQ calls them — every day, with a warm voicemail every time, and follow-up that never quits.
- Marketing, written and sent. In FUB you write every email. RealtIQ drafts and sends your outreach, social, and follow-up in your voice.
- CMAs and admin, handled. FUB has no market analysis and no back office. RealtIQ builds CMAs on a click and keeps your pipeline, docs, and commissions current.
- Coaching from your real calls. FUB records activity; RealtIQ studies your actual conversations and tells you what to do more of.
- It compounds. A database is the same on day 300 as day one. RealtIQ re-strategizes every cycle — sharper in six months than the day you started.
When to pick each
Pick RealtIQ if
your pipeline has outgrown your hours — you have more leads than calling time, follow-up is slipping, and you want the work done for you rather than organized for you.
Pick Follow Up Boss if
you love working your own database, your lead volume fits comfortably in your own hours, and you want a clean, affordable system of record you personally drive.
Honest answer: if you love working your own database and your volume fits in your own hands, keep FUB — it's good at what it is. RealtIQ is for the agent whose pipeline has outgrown their hours.
Proof
It's already running a real agent's business.
RealtIQ's first deployment runs the business of Suzanna Saharyan, a licensed Realtor® with CENTURY 21 Realty Masters serving Southern California — short sales, foreclosures, probate, and trust real estate. It has been working her leads and making her calls for months — and getting sharper every cycle.
Try it without betting on it
- No card for the demo. Hear it call your own phone in 30 seconds.
- A pilot on your own leads. Bounded scope, done for you, before you commit.
- Money-back guarantee on the work getting done.
FAQ
Is RealtIQ a Follow Up Boss alternative?+
It's more of a graduation than an alternative. FUB is a database you work; RealtIQ is a platform that works your leads for you — calls, follow-up, marketing, CMAs, admin. Agents usually move when their pipeline outgrows their hours, not because FUB failed them.
Can I bring my Follow Up Boss database to RealtIQ?+
Yes — bring your leads from FUB, the MLS, or any CSV export. RealtIQ imports, cleans, dedupes, scores, and starts working them.
Which is cheaper, RealtIQ or Follow Up Boss?+
FUB is $69 per user per month — plus your entire week doing the work the database is waiting for. RealtIQ is from $599/mo with the work included. If your time is worth anything close to a commission, compare total cost, not the sticker.
Does Follow Up Boss make calls for me?+
No — Follow Up Boss organizes your calling (dialer integrations, logging), but you make the calls. RealtIQ's AI voice makes the calls itself, every day, and hands you the conversations that matter.
Competitor facts per June 2026 review (Follow Up Boss published pricing). Re-verify before major updates.
The pilot
Don't switch on faith. Pilot it on your own leads.
We deploy RealtIQ on your business — your leads, your market, your voice — and you hear it work them. Bounded scope, done entirely for you, nothing to learn or set up. If what you hear doesn't beat what you're paying for now, walk away. Founding members: your pilot is part of your setup — which is waived.
Start with a pilot